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SMS marketing: 8 examples and the legal rules in France

Templates and rules to know

Back to SMS examples

A commercial SMS is most often read within minutes of arriving: that's its strength, and the reason it's strictly regulated. Here are typical wordings and the framework to master before any campaign. Note that anonymous, manual sending isn't suited to prospecting.

Templates ready to copy and paste

  • Deal of the moment: -20% on the whole site until Sunday with code PROMO20. STOP to 36111

    88/160 charactersChoose this template

  • Our new collection is in store! Come and discover it this weekend. STOP to 36111

    80/160 charactersChoose this template

  • The sales kick off today: up to -50% in store. STOP to 36111

    60/160 charactersChoose this template

  • You have one day left to grab -30% on your order. Don't let it slip by. STOP to 36111

    85/160 charactersChoose this template

  • A thank you for your loyalty: 10 euros off on your next visit. STOP to 36111

    76/160 charactersChoose this template

  • Good news: your order is ready and waiting for you in store right now.

    70/160 charactersChoose this template

  • We're opening exceptionally this Sunday from 10am to 6pm. See you soon! STOP to 36111

    85/160 charactersChoose this template

  • Birthday special: -25% just for you, to use within 7 days. STOP to 36111

    72/160 charactersChoose this template

Our tips

A single offer, a single deadline, a single action

SMS that convert rest on three elements: your proposal, its deadline and the action expected from the recipient. Within 160 characters, everything else is just noise.

The legal framework is anything but optional

In France, prospecting by SMS requires the recipient's prior consent (GDPR), a clearly identified sender and a free opt-out method ("STOP"). Sending is banned between 8pm and 8am, on Sundays and public holidays.

Good to know before sending

SMS Anonyme is a personal sending service with a hidden number: one message at a time, with no automation or bulk broadcasting. Anonymity protects your number from the recipient, not from the law: every send is logged (IP included) and can be handed to the authorities on request. For a commercial campaign, use a professional platform and comply with French regulations: prior consent (GDPR), an opt-out method ("STOP"), sender identification, no sending between 8pm and 8am, on Sundays and public holidays.

Your frequently asked questions

Q01Is the STOP mention required?

Yes, for any commercial prospecting by SMS in France. The recipient must be able to opt out simply and free of charge, usually by replying STOP to a short number like 36111.

Q02Does this service let you do SMS marketing?

No. It's a personal sending tool, one message at a time, with no automation or commercial sender number. A campaign requires a professional platform with short numbers and opt-out management.

Send an anonymous SMSFeaturesFAQ

Other themes

Browse all themes
01Bulk SMS and announcements campaignsInform a group without getting it wrong02Appointment remindersFewer no-shows, discreet message

// Anonymous SMS · Hidden number · To France

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